- Ford reported April U.S. sales rose 16% to 208,675 vehicles sold.
- Ford said sales of electrified vehicles, which includes hybrids, increased 8.4% to 28,190 in the month.
- The company offered employee pricing for all customers, helping boost sales.
Ford Motor Co. reported a record sales month for April, with U.S. sales climbing 16% as the company offered employee pricing across its lineup to all customers as uncertainty loomed about President Donald Trump’s tariff plans and the prospect that they would soon increase vehicle prices.
Ford reported on May 1 that it sold 208,675 new vehicles in April, compared with 179,588 sold in April 2024. Sales of electrified vehicles, which includes hybrids, rose 8.4% to 28,190, although sales of the all-electric F-150 Lightning, Mach-E and E-Transit trucks dropped, due in part to inventory constraints. Ford’s total U.S. sales for 2025 are up 3.2% to 709,966 vehicles sold.
Ford’s real sales glory was in trucks, which accounted for nearly half of the company’s total sales. Ford said it sold a total of 116,955 trucks, a 19% jump from a year ago April. Ford reported that total sales of its F-Series pickups surged 13% to 72,765 trucks sold. Breaking out retail sales of the F-Series,
sales of the pickups rose 17% in April. A Ford spokesman said the company only provides figures for total sales, not retail sales.
The Maverick pickup hit a sales record, Ford said, with sales of 20,183 Mavericks in April, a 67% increase from April 2024. Sales of the Ranger small pickup rose 62% to 7,006 sold for the month.
CEO Jim Farley had suggested the company would have strong April sales following gains in March as well, in part due to the employee pricing sale Ford launched on April 3 — which Ford extended to run through July 4 — but also on the chance that consumers want to get ahead of anticipated price increases once tariffs kick in.
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“We’re seeing double digit sales increases since March and April and we ran this employee pricing,” Farley told CNN host Erin Burnett on April 30. “There may be a lot of customers going out and buying cars before what they fear is the import tariffs increasing prices. That may be a dynamic. We’re certainly seeing our inventories are shrinking at the dealerships.”
GM says its sales were up, too
Meantime, General Motors also said it had a strong April despite low incentives and tight inventory. The automaker does not typically report monthly sales, but GM spokesman Jim Cain told the Detroit Free Press that GM’s U.S. sales rose 20% to 267,051 vehicles delivered, also led by strong sales of pickups. Cain said GM sold 82,537 full-sized Chevrolet Silverado and GMC Sierra pickups in April.
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